Shona Joy

Shona Joy Is a fashion House dedicated to the free-spirited adventure of the eternal summer

Shona Joy, a pioneer of quintessential Australian style, emerged in 2000 against the vibrant backdrop of Bondi Beach and Paddington Markets. Born from founder Shona Joy Thatcher’s hand-painted designs, the brand celebrates artisanal craftsmanship and timeless nostalgia, deeply rooted in authenticity and integrity.

Evoking a uniquely Australian aspiration, we celebrate the duality of the coastal-to-urban lifestyle through each design serving as a love letter to the eternal summer, radiating exuberance and the joy of an unmistakably optimistic spirit.

No matter where in the world we roam, the joy of home is never too far.